You can become a digital marketer for free with these simple methods being followed in the process and yeah! you are a certified digital marketer now.
There was a time when people used to look for marketers who can hold their hoardings and pay them huge money. we still have those people who are paying huge bills to advertise on traditional platforms. But nowadays we have digital media and marketing has changed for a lot. We are not saying traditional marketing is bad but digital marketing has far more coverage and cost advantages. But the problem is that people don’t know how to deal with digital marketing, that is why they need digital marketers.
If you are one looking to make a career out of digital marketing then here is how you can become a digital marketer for free. But before we begin we should know what exactly digital marketing is?
What is Digital marketing?
Digital marketing is marketing digitally. So in order to understand digital marketing, we need to know marketing first.
Marketing includes every aspect of business starting from the production of goods until they are reached to customers including after sales services. It includes Research, Production, sales, Advertising, sales promotion, etc. But that is not the case in the case of Digital Marketing.
Digital marketing includes generating customers online and making effective sales. It includes content creation, SEO, Content Marketing, Social Media Marketing, Influencer Marketing, Backlink generation, Forums and almost everything that can be done digitally. A lot of people consider digital Marketing as SEO but it begins with content first.
So, all you have to do is create some content first be it in the form on the blog or a video and then optimize it so well that people find it and then comes the promotion part. Research shows that people are keen to watch a video on Youtube instead of reading about it. This is because videos are easily understandable and nowadays data rates are quite cheaper.
How to Become a Digital Marketer?
A digital marketer is responsible for all those activities that are part of digital marketing. They will have to work on content creation, SEO and then the promotion comes. So, if you are wondering its a hectic work to do then you are right but once you learn it, it becomes easy. But, if you are looking to learn digital marketing then you must have come across some courses on the Internet.
There care institute charging huge money to teach you these simple things. Commercially, they charge amounts up to 5 Lacs but what if you could learn it for free. And, if you are doubting the quality of free learning then yes you won’t become a professional digital marketer with this free course.
But the problem again is that you will not become a professional digital marketer even if you learn from those institutes who are charging 5 lacs. This is because you cannot learn it with anyone, this can be learned only with practice when you actually get indulged in it not by reading something or watching some videos.
so, here is the ideal way to become a digital marketer for free
- Enroll yourself for this free course from Google called Fundamentals of Digital Marketing. Since this is a course by Google, you can understand it is not worthless.
- Once you are done with the course, you will know a lot of things that you were unaware of.
- And, then to learn ideally is by practicing it.
- And, how will you practice it is by creating your own digital business..
- We are not asking you to spend a huge mo0ney but you can create a simple blog spending a few bucks on a domain and hosting and rest of things you must have learned.
- Get started with it and you will become a digital marketer eventually.
The free course includes:
Need for Digital Marketing
First thing you need to know is if there is a need to go digitally. Its good to get present digitally but there is a certain type of business that works fine even without being digital. So, firstly you will have to u8nderstandf if it is needed or not.
Then there is the process of being digital. You will have to create various social media profiles and pages. And get yourself registered on Google Business and Google Maps. Then, there is the need to create a website and to know what type of website is to be created.
Now, you have your website ready but to make your reach online you need to work on keyword research first. Because there are p[eople already made their presence on the Internet and now you are about to compete with them. So, first, do some keyword research using Google’s Keyword Planner, Ubersuggest.org, etc.
SEO stands for Search Engine Optimization and includes almost everything that we have discussed. It begins with Keyword Research and follows almost everything. There is nothing to stop you from ranking on Search Engines but your competitors o you will have to plan to eliminate them too.
Then there are social media that gets ignored by everyone but always remember people use more of social media than search engines. So Social Media Marketing or SMM has to be utmost important. And, if you are looking to promote your business online then go with Social Media first.
This is how you become a digital marketer for free and you will learn a lot of things when you are self-learning it. One can become a great learner when there is nobody to teach him. And, the best way is to start your own product and market it.
Let us know your favorite part as a digital marketer.