We all know that content is the king, in the field of website, blog and YouTube channel. Every creator put his best efforts to deliver the best quality content on his working platform but the most important question is his/her creativity will be only evaluated if that content will reach the targeted audience on internet. But if the content doesn’t reach the audience then everything is waste, no matters how good was his content and how much hard he had worked on generating that content, hence it is much more important to do something which could deliver that content to the targeted audience over internet and here comes the need and requirement of Search Engine Optimization wishes is also called as SEO.
Hence SEO is a technique which is used to optimize a blog post,article or a video both on page as well as off page , which includes several techniques such as meta tagging, meta description, creating anchor text, building backlinks via directory submission and guest posting etc. So here in this article I am going to explain the overview basic knowledge about the Search Engine Optimisation techniques used on YouTube and blogger to optimise and run his article and post on Google, Bing and Yahoo etc.
SEO/Search engine Optimization of a YouTube Video :The technique of SEO for a video on YouTube channel is completely different from ranking a article of blog post. Ranking a video in search result of YouTube and suggested or recommended videos of YouTube depends upon several factors in which most important thing is audience retention on the video and watch time given by the video, few years ago the algorithm was based upon views but in 2015 it change to watch time.
The second most factor which matters a lot is engagement with your videos means how much people like and share your video, as much as your video get watch time and audience retention then the probability of getting your videos rank on YouTube is more, after that few more things which does not matter a lot but you should do are following such as a Keyword rich title and long description use of hashtag and tags. Next important thing is your consistency or frequency of uploading videos however if your luck favor and your any video get viral then try to upload videos on very similar topic of that viral video and keep in mind do not make a mixed category channel focus your channel very close to one keyword.
SEO/ Search engine Optimization of Ranking any article or blog post or Website : before you begin it is most important to note that Google changes its a search algorithm time to time so this technique is not evergreen the tips and tricks which is shared here can be used in year 2019 and few years more.
Website or blog ranking depends upon several factors but it is widely divided into two parts first is On Page SEO and second is Off Page SEO. Both of them are explained below one by one
On page Search Engine Optimization: In this process it is important to do a proper keyword research before writing your article prefer to get some long tail keywords now you need to write the article, keeping in mind the headings I.e h1,h2,h3 and paragraphs, while writing the post keep in mind that your keywords either short tail or long tail both should appear in the post but avoid over stuffing of a particular keyword because it makes the article Spammy. Apart from this it apart from this it is much important to add keyword rich titles and long meta descriptions along with this every similar post should be interlinked to each other internally.
Off Page Search engine Optimization: In this process nothing is done on the website or blog but the impact on internet is improved and enhanced on social media and other website so that every genuine and trusted source should give a positive signal to add your blog post all website for this process this is most important to create few backlinks all other trusted and high rank blogger website we should try to create dofollow backlinks rather than nofollow backlinks but where ever you create the connection it should be trusted website otherwise your website or blog should not get much value for achieving natural backlinks it is most important that create backlinks regularly after equal intervals of time such as every week but don’t create too much backlinks in a very short span of time because it will affect your Google search ranking making your back things spamming so I have to do in a natural way for this purpose directory submission and guest posting is the best practice to achieve the best result and rank your blog post on the first page of Google and other search engines.